Do I need technical experience to take this course?

No, the course is designed for marketing professionals at all technical levels. We start with the fundamentals and progress to advanced concepts, with step-by-step guidance.

How long do I have access to the course materials?

You will have lifetime access to all course materials, including future updates that reflect the latest MarTech practices.

Will I receive a certificate upon completion?

Yes, you will receive a MarTech Mastery certificate that can be added to your LinkedIn profile and resume.

How much time should I dedicate each week?

We recommend 5–7 hours per week, including lessons, exercises, and projects. The course is self-paced.

MarTech Mastery India | Learn Marketing Technology, Automation & CRM Tools

Name: MarTech Mastery India
Price: 4999 INR
Availability: InStock

Course Details

Everything you need to know about the MarTech Mastery program

Course Curriculum

What is MarTech? History & Evolution

Understand the origin of marketing technology and how it evolved globally and in India.

The Global vs Indian MarTech Landscape

Comparison of maturity levels, tech adoption, and unique regional traits.

Key Challenges & Opportunities in India

Focus on regional language, data regulations, mobile-first behavior, and SME-driven markets.

The MarTech Stack: Overview

High-level view of data, decision, and delivery tools used across businesses.

Career Scope & Job Roles in MarTech

Explore emerging roles: Martech Analyst, Automation Specialist, CRM Manager, and more.

Understanding the MarTech Stack Layers

Breakdown of components like CDP, CRM, ESP, analytics, and campaign tools.

Tools Comparison

Evaluate Indian and global tools across categories with use cases.

Stack Planning for B2B vs B2C vs D2C

Learn how stack needs differ across business models and industries.

What is a CDP? vs CRM vs DMP

Clarify overlaps and differences with practical marketing use-cases.

Indian Consumer Data Behaviors

Mobile-heavy, UPI-first, vernacular usage patterns and their impact on data.

CDP Integration with Campaign Tools

Connect customer profiles to email, push, SMS, and WhatsApp tools.

Journey Building, Triggers & Conditions

Visualize and build customer workflows based on events and behaviors.

Lifecycle Marketing Automation

Automate lead nurturing, upselling, onboarding, and churn prevention.

Indian Tools: Netcore, WebEngage, Gamooga

Feature breakdown of leading Indian automation platforms.

WhatsApp Automation

Create drip campaigns, reminders, and re-engagement flows using APIs.

SMS, Push & IVR Campaigns

Plan regional multi-channel campaigns that meet TRAI/DLT compliance.

Real-Time Personalization Engines

Show dynamic content on websites and apps based on user behavior.

Product Recommendation Engines

Leverage AI for cart-based, cohort-based, and popularity-based recommendations.

Use of Generative AI

Apply GPT for email subject lines, ad copy, and chatbot conversations.

A/B Testing and Dynamic Content

Optimize campaigns using experiments and behavioral content.

Case Study: E-commerce & OTT

How Indian platforms like Flipkart or Hotstar personalize at scale.

Integrating with Meta, Google Ads, Programmatic

Sync tools to enable audience sharing, remarketing, and automated rules.

Budget Optimization Tools

Automate and improve ROAS using AI-driven budget allocation tools.

Attribution Models & Tracking

Multi-touch attribution, last-click, first-touch, and their Indian adaptations.

Role of UTM, MMPs

Track campaign success using parameters and mobile attribution tools.

India-specific Challenges

COD attribution, multi-device usage, regional behavior tracking.

Advanced Email Marketing

Use AMP and dynamic modules to improve engagement and conversion.

Tools: Netcore, Mailmodo, Sendinblue

Setup and execution of campaigns using Indian-preferred ESPs.

SMS: Compliance, Templates, DLT

WhatsApp API: Use-cases, Green Tick

Lead generation, customer support, and drip marketing via WhatsApp.

Omnichannel Campaigns

Combine multiple channels to create a unified customer experience.

Product Feeds & Catalog Management

Manage and distribute real-time product data across platforms.

Cart Abandonment Journeys

Create automated flows to recover abandoned carts via email/SMS/WA.

RFM Analysis & CLTV

Segment users by recency, frequency, and monetary value for targeting.

Integration with Shopify, WooCommerce

Connect platforms with automation and analytics tools.

Payments & Loyalty Programs

Integrate loyalty, rewards, and Indian payment gateways (Razorpay, Paytm, etc.)

App Push, In-App, Deep Linking

Engage app users through contextual, real-time messaging.

App Engagement Tools

Use MoEngage, CleverTap for onboarding, retention, and reactivation.

App Store Optimization + Martech tie-ins

Improve discoverability and track installs with CRM follow-ups.

Mobile Wallets & UPI

Use real-time offers, cashback campaigns through UPI and wallets.

Google Analytics 4 (GA4) & GTM

Setup and track user journeys, events, and conversions.

Funnel Analytics with Mixpanel/Amplitude

Identify drop-offs and improve flows in websites/apps.

Real-time Dashboards

Create dashboards using Looker Studio or Power BI for performance visibility.

ROAS vs CAC

Practical insights on measuring ROI across campaigns.

Consent Management

Implement cookie banners and privacy consents as per Indian laws.

Connect Tools via APIs & Webhooks

Understand how to push/pull data across CRM, ads, and automation tools.

Middleware Tools: Zapier, Make

Automate tasks without code using drag-and-drop platforms.

Integration Examples

Real-life examples of WhatsApp + CRM + Email integration.

Using CDP in Integration

CDP as the central hub for all integrations and targeting logic.

KPIs for Marketing, Sales, Retention

Learn to define and track performance metrics aligned with business goals.

Dashboards for Stakeholders

Visualize real-time campaign results for CMO, sales, and ops.

Data Governance (DPDP, GDPR)

Best practices and legal considerations for storing and using customer data.

Tag Management

Implement and manage marketing tags efficiently using GTM.

Industry-specific Implementation

Choose from BFSI, EdTech, D2C, Real Estate, or Healthcare sectors for specialized implementation.

Build a Sample MarTech Stack

Design and document a complete MarTech infrastructure for your chosen industry.

Create an Automation Workflow

Develop and implement a comprehensive automation workflow with reporting dashboard.

Present to Panel

Showcase your project to industry experts and receive valuable feedback.

Sales Cloud & RevOps

Advanced integration of sales operations with marketing technology.

Commerce Cloud Integration

Shopify + Netcore/Unicommerce implementation for e-commerce operations.

Sustainability & Green Martech

Implement eco-friendly marketing technology solutions and practices.

Offline-to-Online Journey Mapping

Specialized tracking for retail and real estate customer journeys.

Who Should Enroll?

Marketing Managers

Digital Marketers

Marketing Analysts

CMOs & Marketing Directors

Course Schedule

Start Date: September 19, 2025

Duration: 10 Weeks

Format: Online, Self-Paced

MarTech Mastery India - Learn Marketing Technology, Automation & Analytics

Why MarTech Mastery India?

Course Preview

What You'll Learn

Data-Driven Analytics

Customer Journey Mapping

Marketing Automation

Programmatic Advertising

AI-Powered Marketing

MarTech Stack Integration

Student Success Stories

Michael Chen

Amara Washington

Daniel Müller