Master CRM, automation, data-driven marketing and AI tools for business growth, with a capstone project on your own industry.
Watch the course preview
Hands-on with MoEngage, WebEngage, Salesforce, Netcore, Mixpanel, Amplitude and the WhatsApp API, all aligned to the Indian MarTech stack.
MarTech Mastery India is built for marketers in a tech-first ecosystem. You learn to plan a stack, connect customer data to campaign tools, automate journeys across email, SMS, WhatsApp and push, and report on what worked, using tools and rules that apply in India.
Collect, analyse and act on marketing data to make decisions that drive measurable results.
Map journeys that tighten touchpoints and lift conversion.
Build workflows that nurture leads and personalise content at scale.
Implement and optimise programmatic campaigns for ROI and audience targeting.
Use AI and machine learning to sharpen strategy and personalisation.
Build and connect a stack that matches your business objectives.
Understand the origin of marketing technology and how it evolved globally and in India.
Comparison of maturity levels, tech adoption, and unique regional traits.
Focus on regional language, data regulations, mobile-first behavior, and SME-driven markets.
High-level view of data, decision, and delivery tools used across businesses.
Explore emerging roles: Martech Analyst, Automation Specialist, CRM Manager, and more.
Work with the platforms Indian marketing teams use to run automation, analytics and integrations.
MoEngage, WebEngage, Netcore, Gamooga, CleverTap
Salesforce, CDP platforms, Sales Cloud
GA4, GTM, Mixpanel, Amplitude, Looker Studio, Power BI
WhatsApp API, Mailmodo, Sendinblue, SMS with DLT, push and IVR
Zapier, Make, Shopify, WooCommerce, Razorpay, Paytm
Built for marketing professionals at any technical level.
Own the stack decisions and want to run campaigns on data, not guesswork.
Move from running channels to building automated, measurable journeys.
Connect tracking, attribution and dashboards across tools.
Plan, govern and report on a stack that serves sales, ops and leadership.
Extra material to help you apply what you learn.
Templates and reference material included with the lessons.
Ask questions and share work with other students.
Content is refreshed as MarTech tools and practices change.
Try the free calculator from The Martech Lab.
What marketing professionals say about MarTech Mastery.
“This course completely transformed my approach to marketing. The MarTech stack integration module alone helped me increase our company's conversion rates by 35% within three months.”
“Sarah's expertise in marketing automation saved our team countless hours. We've implemented workflows that have improved our lead nurturing process and increased our qualified leads by 47%.”
“As someone transitioning from traditional marketing, this course provided the perfect roadmap to navigate the complex MarTech landscape. I've since been promoted to lead our digital transformation.”
Complete the course and all required projects to receive your MarTech Mastery certificate.
Awarded once you finish the modules and the capstone.
Add it to your LinkedIn profile and resume.
Show hands-on experience for Martech Analyst, Automation Specialist or CRM Manager roles.
Taught for Indian rules, tools and customer behaviour, and finished with a real project.
Everything you need to know about the MarTech Mastery course.
Build a stack, automate your journeys and finish with a certificate.
Early bird ends October 20 · Cohort starts November 20 · Limited seats
Lifetime access • Certificate included • Private community • Secure payment
Strengthen your understanding of the Indian MarTech ecosystem with our expert blogs.